Privacy Policy Alpenrose We Value Your Privacy

The protection of your personal data is of particular importance to us. We process your personal data exclusively in accordance with the applicable legal provisions, in particular the General Data Protection Regulation (GDPR) and the Austrian Telecommunications Act 2021 (TKG 2021). This Privacy Policy provides information about the most important aspects of data processing in connection with our website.

Information pursuant to Article 13 GDPR
As part of our services, we may process the following categories of personal data:

• Basic personal data such as your first name, last name, address, email address, telephone number and date of birth,
• Data from travel documents and identification documents where required for processing your stay,
• Payment and billing information,
• Information regarding your requested or booked stay as well as any additional information you provide in connection with your stay,
• Where necessary, special categories of personal data, such as health information or details relating to special needs, where required for the provision of our services.

We process this data to handle enquiries, manage bookings, fulfil our legal obligations and provide the best possible service to our guests. Where necessary, personal data may be shared with service providers, data processors or other partners involved in providing our services.

Legal Basis for Processing
Your personal data is processed in particular on the basis of:

• Article 6(1)(b) GDPR for the performance of pre-contractual and contractual obligations,
• Article 6(1)(a) GDPR where you have given your consent,
• Article 6(1)(c) GDPR for compliance with legal obligations,
• Article 6(1)(f) GDPR for the purposes of our legitimate interests, such as improving customer service, ensuring IT security and protecting legal interests.

Personal data is stored for the duration of the business relationship, in accordance with statutory retention periods and the respective purposes of processing.

Contact
If you contact us via the contact form on our website or by email, the information you provide will be stored for the purpose of processing your enquiry and any follow-up questions. We will not share this data without your consent.

Online Booking
Online bookings are processed via an integrated booking system. Data transmission is encrypted. Only the data required for processing and completing your booking is processed.

IT Security / Server Log Files
When you visit this website, technical access data is processed in so-called server log files. This may include your IP address, date and time of access, pages visited, browser type, operating system, referrer URL and similar technical information. This processing is carried out to ensure the secure and reliable operation of the website and to protect against attacks and misuse.

Cookies
This website uses cookies. Cookies are small text files stored on your device by your web browser.

Technically necessary cookies are required for the operation and functionality of the website. Additional cookies, such as those used for statistics, marketing or external services, are only set with your consent.

You can configure your browser to notify you when cookies are set and to allow cookies only in individual cases. Disabling cookies may limit the functionality of this website.

Google Ads / Conversion Tracking
If Google Ads Conversion Tracking is used on this website, it will only be activated with your consent. The service is provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Cookies or similar technologies may be used to measure the success of advertising campaigns. The information collected is used solely to compile conversion statistics. We do not receive any information that personally identifies individual users.

For more information about how Google processes personal data, please refer to Google's Privacy Policy: https://policies.google.com/privacy

Social Media
If this website includes content or functions provided by social media platforms, personal data will only be transferred to those providers after you have given your consent or actively used the respective function.

Map
This website uses an interactive map. If the map is hosted locally, no personal data is transmitted to external map service providers when accessing or using the map.

Web Analytics
If this website uses a web analytics tool such as Matomo, processing is carried out either on the basis of your consent or, where configured in a privacy-friendly manner without cookies, on the basis of our legitimate interests. The purpose of this processing is to improve our website.

Your Rights
You have the right to access your personal data, request its rectification or erasure, restrict processing, request data portability, withdraw your consent and object to processing, in accordance with applicable data protection law.

If you believe that the processing of your personal data violates data protection law or that your rights under data protection law have otherwise been infringed, you have the right to lodge a complaint with the competent supervisory authority. In Austria, this is the Austrian Data Protection Authority.

Contact Details
Alpenrose
Dominika Wachter
Dorfbahnstraße 85
6534 Serfaus · Tyrol · Austria
T +43 664 2835 471
info@alpenrose-serfaus.at